CrimeCon 2026

Raised in a volatile home in Redondo Beach, California, Owen Hanson found purpose and identity in sports. After walking on to USC’s championship football team, he entered a world of wealth, privilege, and influence — and became determined to claim the lifestyle he saw around him.

What started with selling steroids and running BetOdog, a high-stakes sports betting operation, quickly escalated into large-scale drug trafficking, money laundering, and international cartel ties. By his 20s, Hanson was living a life of luxury — until millions went missing, addiction deepened, and federal investigators began unraveling it all.

After his arrest, Hanson served nearly a decade of a 21-year sentence. Behind bars, he confronted the choices that led him there and found an unexpected path forward. A makeshift protein ice cream made from commissary ingredients sparked the idea for California Ice Protein, the company he founded after earning his MBA in prison.

Moderated by Nate Eaton, this conversation goes inside the story of The California Kid and Amazon Prime’s Cocaine Quarterback, as Hanson shares his story of accountability, redemption and rebuilding from the ground up.